I know tracking our health and wellness through digital health programs or wearable devices is very scary to most — particularly the pre-Baby Boomers generation. The thought that we could be hacked or worst the government could get the information sounds a bit like the “big Brother” has arrived.
The reality is that without the creation and deployment of these technologies, our healthcare costs would skyrocket into the unaffordable category, and the average America would be insured with higher deductibles and will consume less. This will cause another round of cost escalation.
My recommendation is to use the technology wisely, but use it!
Digital health company Jiff has raised an additional $18 million in Series B funding, the company announced this morning. The Palo Alto-based startup wants to make it easier for businesses to reward their employees who participate in digital health programs by providing a software platform that can gather data from across a wide spectrum of wearable devices, like Fitbits, Jawbones, Misfit Shines and more, as well as mobile fitness-tracking apps.
The round was led by Venrock, and included participation from Aberdare Ventures and Aeris Capital. The new funds will be used to expand the company’s sales and marketing teams, grow Jiff’s network of sales and distribution partners, and build out its network of digital health partners across categories, the company says.
To date, the company has raised $25.8 million.
Today, there are over 40,000 mobile health apps and devices available to consumers, and the digital fitness device market reached $330 million in 2013. So if the future…
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