Jiff Raises $18 Million Series B To Make Employers’ Digital Health Programs More Personalized

I know tracking our health and wellness through digital health programs or wearable devices is very scary to most — particularly the pre-Baby Boomers generation. The thought that we could be hacked or worst the government could get the information sounds a bit like the “big Brother” has arrived.

The reality is that without the creation and deployment of these technologies, our healthcare costs would skyrocket into the unaffordable category, and the average America would be insured with higher deductibles and will consume less. This will cause another round of cost escalation.

My recommendation is to use the technology wisely, but use it!


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